We are AURUM WORLD inspired by the woman who knows she deserves the best. Our brand is built on the belief that luxury should be attainable, expressive, innovative, and well-made. From gleaming stones to plated gold, our distinctly Indian jewellery infused with modern aesthetics makes AURUM WORLD India’s most luxury jewellery brand.
GEETA GHOSH, Launched Aurum in 2016, after observing a void in the market for high-quality, Indian-inspired jewellery. Our jewellery is handcrafted in brass/ silver alloy, semiprecious stones and top-quality Cubic Zirconia diamonds. The name Aurum came into existence from the chemical element of gold originated from the Latin Aurum.
Aurum World is a narrative in contrast where inspiration is drawn from various ethnicities into a visually modern concept. Highly appreciative of traditional cultures as well as modern and urban societies, the brand aims to be ever-changing and always evolving.
We help define what it meant to be glamorous and confident with statement-making jewellery without breaking the bank. Girls, brides, bridesmaids and women have all discovered the magic of adorning themselves in luxe jewels that let their personalities shine.
We believe a woman should celebrate, travel, attend destination weddings and live life fully in jewellery that expresses her personality. From extravagant earrings to bracelets and fascinating necklaces, you’ll find something for every season, destination, and mood.
Our USP is that we Customize your Jewellery and take orders as we have our manufacturing units in Mumbai (Bandra), Vasai and Kolkatta.
